Practical checks before adding code, changing checkout, or scaling a busy store.
Server-side GA4 is worth it for a Magento store when a measurable slice of your conversions is going missing from client-side tracking - usually because of ad blockers, Safari's tracking…
Read article →For a Magento store, GA4 ecommerce tracking comes down to about seven events: view_item , add_to_cart , begin_checkout…
Read article →A Magento customer retention strategy starts with a simple question: what useful thing should happen after the first…
Read article →Magento campaign ROI is the profit a campaign makes after ad spend, product costs, shipping, discounts and refunds…
Read article →Most Magento revenue drops aren't a gradual decline you can watch coming - they're a sudden break that…
Read article →A Magento store dashboard should answer one question in under two minutes: is anything wrong, and what do…
Read article →Magento customer lifetime value (CLV) is the total profit a customer generates across every order they place, not…
Read article →Magento personalisation should start with what the shopper is doing now, then add catalogue, stock, purchase and performance…
Read article →Revenue reports tell you how much money came in, not how much you kept. A Magento store can…
Read article →Social proof popups - the "someone in Leeds just bought this" notifications - help when they're true, relevant…
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