Practical checks before adding code, changing checkout, or scaling a busy store.
Magento personalisation should start with what the shopper is doing now, then add catalogue, stock, purchase and performance data in that order. A live basket usually tells you more than…
Read article →Revenue reports tell you how much money came in, not how much you kept. A Magento store can…
Read article →Social proof popups - the "someone in Leeds just bought this" notifications - help when they're true, relevant…
Read article →A Magento XML sitemap should list every canonical page you want indexed and nothing else: live products, browsable…
Read article →A Magento abandoned cart sequence should be three emails, not one: a plain reminder a short while after…
Read article →A give-and-get referral program rewards an existing customer for sharing a link and rewards the friend who buys…
Read article →Store credit and refunds are not interchangeable. A refund returns money to the customer's original payment method; store…
Read article →A gift card is not just a December SKU. For a Magento store it's prepaid cash from a…
Read article →A Magento category page needs written content to rank in search and get cited by AI answer engines…
Read article →Magento category merchandising is the practice of ordering the products on a category page by what actually sells…
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