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Pulse :Real-time Magento analytics and alerts

  • Watch revenue, orders, and profit live
  • Get alerted before problems cost you sales
  • Tie ad spend to real revenue
PRICING
demo

Made for Magento® 2

Stop trading on yesterday's numbers

Pulse tells you how your store is doing the moment you log in - revenue and conversion at a glance, alerts before problems cost you sales, and the campaigns actually making you money.

Your store at a glance the moment you log in

The dashboard opens with today's revenue, orders, AOV and conversion, each with a sparkline and a trend against the previous period. You know how the day is going without running a single report.

Catch a refund spike while it's still small

Pulse watches for unshipped orders, quiet sales periods and other anomalies, then surfaces them as ranked alerts you acknowledge in a click. Problems reach you before a customer does.

Marketing ranked by real revenue

Every campaign is ranked by orders, revenue, profit and AOV, so the channels pulling their weight are obvious at a glance. No spreadsheet, no guesswork.

Ad spend next to the profit it made

Pulse puts ad spend next to the revenue and profit it produced, sorts campaigns into wins, losses and break-even, and lets you raise budgets or pause the losers without leaving Magento.

Understand who is visiting and buying

Visitors split into customers and guests with the trend against the previous week, so you can see whether your audience is growing and how much of it converts.

See the full picture, not a 24-hour-late report

Moogento

Pulse replaces Magento's static backend reports with a live operating view - every metric updating in real time so issues surface before customers notice.
• Revenue, orders, and AOV updating every 30 seconds on your dashboard
• Automatic alerts fire before a revenue drop becomes a customer complaint
• Campaign ROI visible in the admin: connect Google Ads and pause the losers in one click

See today's numbers without running a single report

Know exactly how today is performing the moment you open your admin, with no reports to run.

  • Revenue, orders, and last-order recency update continuously at the top of your dashboard
  • A health indicator shows Normal, Slowing, or Risk based on how your store is actually performing right now - not arbitrary thresholds
  • Open your admin and know instantly whether today is on track

Compare any period at a glance

See whether every key metric is up or down against last period or last year at a glance.

  • KPI tiles show revenue, orders, AOV, units, refunds, and discounts - each with a percentage change vs. last period or last year
  • Spot trends immediately: is revenue up 12% or down 8% compared to this time last week?
  • Add profit tracking for margin-aware comparisons - know when revenue is growing but profit isn't

Explore your data visually

Dig into the numbers behind any trend with charts you can zoom, overlay, and reshape.

  • Interactive revenue chart with zoom, pan, and hover details - click any data point to drill into the orders behind it
  • Overlay multiple metrics on one chart: revenue and orders together, or AOV and refunds side by side
  • Switch between line, bar, and stacked area views to see your data the way that makes sense to you

Know when your customers are buying

Time promotions, staffing, and inventory around the hours your store actually sells.

  • A visual heatmap shows order volume by day of the week and hour of the day
  • Identify your peak selling hours so you can time promotions, staff support, and plan inventory
  • Spot gaps - if Tuesday afternoons suddenly go quiet, you'll see it immediately

Keep an eye on recent orders

Watch orders arrive in real time and spot your best and riskiest customers as they buy.

  • A live stream of your 20 most recent orders with customer name, value, and payment method
  • VIP badges highlight your highest-value customers so you can prioritize their experience
  • Refund badges flag customers with frequent returns - catch patterns early

Get warned before problems cost you money

Pulse watches your store around the clock and alerts you when something looks wrong - so you can act fast instead of discovering issues days later

Automatic anomaly detection

Catch revenue drops, checkout failures, and refund spikes automatically instead of days later.

  • Revenue drop alerts flag when sales fall significantly below your recent baseline
  • Zero revenue alerts catch a checkout bug, payment gateway failure, or site outage during business hours
  • Refund spike alerts warn when return rates jump above normal levels

Tune sensitivity to your store

Match alert thresholds to your store's normal so you only hear about problems that matter.

  • Set your own thresholds for each alert type - what's normal for a $1M/month store is very different from a $50K/month store
  • Three severity levels (info, warning, critical) help you focus on what matters most
  • Track alerts from new to acknowledged to resolved - so nothing falls through the cracks

See which campaigns actually make you money

Stop relying on Google Analytics click data. See campaign revenue from your actual Magento orders - attributed from the first visit through to the completed purchase.

Rank your campaigns by what matters

Rank campaigns by the revenue they actually drove, not estimated conversions.

  • A leaderboard shows your top campaigns by real revenue - not estimated conversions
  • Each campaign gets a health score: working, mixed, not working, or needs more data
  • Period-over-period comparison shows which campaigns are growing and which are fading

Spot winners and losers fast

See which campaigns are climbing and which are sliding so you can act fast.

  • A side-by-side view highlights the five campaigns gaining the most revenue and the five losing the most
  • See the percentage change and order volume shift together - a campaign might have more orders but less revenue per order
  • Catch a fading campaign early, before it quietly eats more of your budget

Understand your traffic sources

See which traffic sources actually bring in revenue so you fund the ones that pay off.

  • A pie chart breaks down revenue by source: Google, direct, email, organic, paid, social, referral
  • See at a glance where your money actually comes from - the answer is often surprising
  • Put more budget behind the sources that earn and less behind the ones that just look busy

Know how devices affect your revenue

See how each campaign performs by device so you can fix what's costing you orders.

  • See how campaigns perform across mobile, desktop, and tablet
  • Compare AOV by device - if mobile shoppers spend 40% less, that's a checkout experience problem worth fixing
  • Pinpoint the device where a campaign loses money so you know where to fix the experience

Track new customer acquisition

See which campaigns win genuinely new customers and what each one costs to acquire.

  • See which campaigns bring in first-time buyers, not just repeat customers
  • Know the true cost of customer acquisition by campaign - essential for growth planning
  • Invest in the campaigns that grow your customer base instead of just reshuffling it

Group campaigns your way

Group campaign performance by source, channel, or full UTM and switch between views instantly, with no data rebuild.

  • View by traffic source only for a high-level picture ("google", "email", "direct")
  • Add medium for channel detail ("google / cpc" vs. "google / organic")
  • Go granular with full UTM campaign tracking for individual promotions

See what your store is doing - right now

Even better with SmartCart and ProfitEasy - Pulse shows which recommendation rules make money and which profit margins are shrinking before they become a problem.

See the true ROI of every ad dollar

Link your Google Ads account and see ad spend right next to actual revenue - then use AI recommendations to optimize your budget

See spend alongside revenue

See exactly what each Google Ads campaign costs next to the revenue it earns.

  • Daily sync pulls impressions, clicks, and cost from Google Ads automatically
  • Every campaign is scored: winning, losing, break-even, or spending with no orders
  • Campaigns burning money with zero orders are flagged immediately - no more discovering wasted spend in monthly reviews

Get AI-powered budget advice

Know which campaigns to scale and which to cut, with the budget moves spelled out.

  • Automatic classification tells you which campaigns to scale and which to cut
  • Optional AI recommendations via Claude suggest specific budget adjustments with reasoning
  • Recommendations refresh weekly so advice stays current as performance changes

Take action without leaving Magento

Pause, resume, and adjust Google Ads budgets right from your dashboard.

  • Pause, resume, or adjust campaign budgets directly from the Pulse dashboard
  • Bulk pause losing campaigns in one click during budget reviews
  • Full audit trail captures every action - who changed what and when

Explain every spike and dip in your revenue

Pin promotions, deployments, incidents, and campaigns to your revenue chart - then see exactly how each event affected your numbers

Annotate with context

Pin the events behind every revenue change onto your chart so spikes and dips make sense.

  • Six event types with color coding: campaigns, promotions, deployments, notes, incidents, and holidays
  • Annotations appear as colored markers directly on the chart - hover for details
  • Scope events to your whole business, a specific website, or a single store view

Automatic campaign markers

New campaigns land on your timeline automatically so you never lose track of what moved sales.

  • New UTM campaigns are detected automatically and added to your timeline
  • See when a new campaign started driving orders without anyone remembering to log it
  • Tie a revenue jump back to the campaign that caused it, even weeks later

Stay fast at any scale, with zero storefront impact

Pulse is admin-only with no storefront code. Your customers never see it, and it never slows down your store.

Instant dashboard loads

Open a dashboard that loads instantly whether you have 100 orders or 10 million.

  • All data is pre-aggregated in rollup tables - Pulse never queries your raw order tables
  • The dashboard loads fast whether you have 100 orders or 10 million
  • Automatic detail selection shows minute-level data for today and monthly summaries for last year

Always current

See up-to-date numbers all day as Pulse refreshes your data in the background.

  • Data refreshes automatically in the background every 15 minutes
  • Alerts run every 30 minutes independently
  • Cache updates when new orders arrive - you always see current numbers

Multi-currency and multi-store ready

Run one dashboard across every store, currency, and website without mixing your numbers.

  • Three currency strategies for international stores: skip conversion, use base currency, or use reporting currency
  • Scope your dashboard to any store view, website, or your entire business
  • All metrics, alerts, and campaign data are store-aware

30 day Moneyback Guarantee - we want your ♥ ! 

Pulse replaced the end-of-day spreadsheet check. We can see orders slowing while there is still time to investigate.
Operations directorMagento retailer
The campaign view is grounded in Magento revenue, not just click data. It helped us cut spend that looked fine in ad tools but was not producing orders.
Marketing leadDTC store
Alerts are tuned to our store, so the team sees real operational issues instead of generic noise.
Ecommerce managerMulti-store merchant

Ready to see what your store is doing right now?

Annual
Monthly

Pro

$ 83
33
/month
  • Everything in Growth, plus:
  • Turn ad spend into profitPaid-ad ROI analysis ties ad spend to real orders and profit

    Includes:
    • Google Ads spend correlated with revenue
    • Win, break-even, or loss classification
    • Configurable ROAS or profit-based thresholds
  • AI budget recommendationsGet told where to move spend

    Includes:
    • LLM-powered shift suggestions using your own provider key
    • Anthropic, OpenAI, Z.AI, or OpenRouter
    • Rule-based fallback when no key is set
  • Campaign drilldown and filtersInvestigate any campaign in depth

    Includes:
    • Conversion-funnel drilldown
    • Cohort analysis and custom date ranges
    • Deep filter controls
  • Campaign actionsAct without leaving the dashboard

    Includes:
    • Pause and enable campaigns
    • Adjust budgets in place
    • Pro-only control surface
  • Exports and scheduled deliveryGet the numbers out in any format, on demand or on a schedule

    Includes:
    • On-demand CSV, Excel, and PDF exports
    • Custom templates with up to 12 datasets and per-dataset row limits
    • Recurring daily, weekly, or monthly email delivery
    • Up to 10 recipients per schedule, audience-shaped templates
  • Adds paid-ad ROI, AI insights, and exports
  • White-glove onboarding
  • Priority support
Add to Cart

Growth

$ 33
33
/month
  • Everything in Seed, plus:
  • Know which campaigns make moneyCampaign analytics: see which campaigns actually drive revenue

    Includes:
    • UTM and ProfitEasy performance by source, medium, and campaign
    • Working, mixed, or struggling health scoring
    • Confidence indicator per campaign
  • Device breakdownSee how each device converts

    Includes:
    • Mobile, tablet, and desktop segmentation
    • Conversion rate and AOV per device
    • Across campaigns and traffic
  • Google Search Console integrationBring organic search into the dashboard

    Includes:
    • Top query and landing-page performance
    • Daily or twice-daily sync
    • Multi-property, multi-store
  • AI referral trackingMeasure the new wave of AI-driven traffic

    Includes:
    • Attribute visits and orders from ChatGPT, Perplexity, Claude, and more
    • No paid API required
    • Works alongside Search Console
  • Adds campaign and organic-search analytics
  • Guided onboarding
  • Enhanced support
Add to Cart
Popular

Seed

$ 16
67
/month
  • See your store at a glanceYour real-time sales dashboard, built the way each role needs it

    Includes:
    • Revenue, orders, refunds, and AOV with a live ticker
    • Bar, line, and area charts with 5-minute auto-refresh
    • Up to 10 saved layouts per user, reorder and toggle sections
    • Optional standalone dashboard mode
  • Smart alerts and triage centerGet told the moment something needs attention and resolve it in one place

    Includes:
    • 12 detectors covering revenue drop, order slowdown, and refund spike
    • Inventory and shipment risk, fulfilment backlog, cart-abandonment spike
    • Acknowledge and resolve across active and historical views
    • Merchant-adjustable thresholds per detector
  • Category and customer intelligenceSpot winning categories and your best and riskiest customers

    Includes:
    • Category momentum vs opportunity matrix with restock suggestions
    • Gold, silver, and VIP customer percentile tiers
    • Refund-prone order flags on recent orders
    • Configurable significance thresholds
  • Events and annotations timelineExplain every spike and dip

    Includes:
    • Mark campaigns, promos, price changes, and deploys
    • Automated detection from UTM and catalog batches
    • Overlaid on dashboard charts
  • Connected module widgetsPull your other Moogento data into one view

    Includes:
    • ProfitEasy, HelloCustomer, NotifyMe, and SmartCart
    • SmartListings, TrackEasy, and warehousing
    • Surfaced as dashboard widgets
  • Real-time dashboard, alerts, 365-day history
  • Standard support
Add to Cart

Frequently asked questions

What does Pulse actually do?
Pulse replaces Magento's default admin dashboard with a live analytics view of your store. You see real-time revenue, orders, and health status - plus automatic alerts when something goes wrong, campaign performance tracking, and ad spend ROI analysis. Everything runs inside Magento using your actual order data.

How is Pulse different from Google Analytics?
Google Analytics tracks website traffic - pageviews, sessions, bounce rates. Pulse tracks what actually matters for operations: real revenue from real orders, profit margins, refund rates, and fulfillment status. It runs entirely inside your Magento admin with no tracking scripts, no cookie banners, and no third-party data sharing.

Will Pulse slow down my store?
No. Pulse is admin-only - it has zero storefront components. Your customers never see it, and it adds nothing to your page load times. Dashboard data comes from pre-built summary tables that update in the background.

How does the alert system work?
Pulse checks your key metrics every 30 minutes and compares them to recent baselines. When revenue drops below normal, refunds spike, or orders slow down beyond your configured thresholds, Pulse creates an alert. You can tune the sensitivity for each alert type to match your store's normal patterns.

What do I need for Campaign Analytics?
Campaign Analytics requires the Pulse Growth plan and ProfitEasy (Growth+ plan). ProfitEasy tracks which traffic source and campaign brought each order. Pulse then aggregates that data into campaign performance reports - revenue by campaign, source mix, device breakdown, and new customer attribution.

Can I change how campaigns are grouped after setup?
Yes. You can switch between source-level ("google"), source-plus-medium ("google / cpc"), or full UTM campaign tracking at any time. The change takes effect immediately - no data rebuild needed.

How does Ad Spend tracking work?
Connect your Google Ads account and Pulse syncs your daily spend automatically. It then matches spend to actual order revenue, scoring each campaign as winning, losing, or break-even. An optional AI layer suggests specific budget actions based on performance.

Does Pulse work with multiple stores?
Yes. All data is store-aware. You can scope your dashboard to a single store view, a website, or your entire business. Annotations, alerts, and campaign tracking all respect store boundaries.

Can Pulse replace Magento's default dashboard?
Yes. Enable standalone mode and Pulse becomes your admin landing page. The original Magento dashboard stays accessible in the menu if you need it.

Do I need other Moogento modules?
No. Pulse works fully on its own with just Moogento Core. Other Moogento modules (ProfitEasy, NotifyMe, SmartCart, etc.) are optional - if they're installed, Pulse automatically shows relevant insights from them in dashboard widgets.

How much historical data can I backfill?
There's no limit. A CLI command lets you build dashboard data from your existing order history going back as far as you need. Backfilling a year of orders typically takes a few minutes.

Is Pulse GDPR compliant?
Pulse works with order data that's already in your Magento database - it doesn't collect anything new. Summary tables store aggregated totals, not individual customer data. Data retention is configurable with automatic cleanup.

What is Magento 2 advanced reporting and analytics?
Magento 2 advanced reporting and analytics means going beyond the default admin dashboard to track revenue, orders, average order value, and campaign performance in detail. Pulse is a Magento 2 advanced reporting and analytics extension that does this in real time, building a live analytics dashboard and business intelligence view from your actual order data inside the admin panel.

What key metrics are available in Pulse's Magento reports?
Pulse reports on revenue, orders, average order value, units, refunds, and discounts, each with period-over-period and year-ago comparison. It also tracks campaign revenue, traffic-source mix, device breakdown, new-customer acquisition, and ad spend ROI, so the metrics cover both sales reporting and marketing analytics.

Can I create custom reports and KPIs in Magento 2 with Pulse?
Yes. Pulse Pro adds custom date ranges and custom comparison baselines, and its KPI tiles let you choose which metrics to track and how to group campaigns. You can scope every report to a store view, website, or your whole business, and add profit-aware KPIs when ProfitEasy is installed.

Does Pulse's advanced reporting slow down the site?
No. Pulse is an admin-only Magento 2 reporting tool with no storefront code, and all data comes from pre-aggregated rollup tables rather than live queries against your order tables. Your customers never see it and it adds nothing to page load times, so advanced reporting never costs you site speed.

How does Pulse compare to Magento 2's built-in Advanced Reporting?
Magento's built-in Advanced Reporting is cloud-based, delayed, and limited to a fixed set of charts. Pulse is a real-time admin analytics dashboard that runs entirely on your own store data, updates every 30 seconds, adds anomaly alerts and campaign ROI, and works without sending your data to a third party.

Recent Magento® 2 Open Source & Commerce versions are supported.
(Open Source: 2.3.5-2.4.8; Commerce: 2.3.5-2.4.8)

Moogento helps businesses like yours, every day 🚀

Live demo

Try the Pulse demo

Explore live revenue, alerts, campaign analytics, and ad spend ROI on a demo Magento 2 admin. No install needed.

Open the live demo

Install and backfill

Composer install, license activation, and historical dashboard backfill from existing orders.

Tune alerts and dashboards

Configure KPIs, anomaly thresholds, date ranges, and store scopes.

Connect campaign ROI

Set up campaign analytics, Google Ads spend, annotations, and budget actions.

Pulse changelog

VersionRelease dateChanges
2.9.6720/08/2026Clearer diagnostics for attribute settings
2.9.6618/08/2026Keep the original referral date on repeat sale-source events
2.9.6511/08/2026Apply the Porto theme marker once for every module (#2607)
2.9.6405/08/2026Convertible events can be scoped to a single order (#2490)
Keep inactive payment SDKs off storefront pages (#2452)
Safer attribute configuration display
Attribute value choices always match how filters are applied (#2436)
2.9.6330/07/2026Attribute value fields stay accurate when a page has several of them
Show example values for date and numeric attributes in module settings
Attribute-aware value fields for admin configuration
2.9.6230/06/2026Improved convertible-event cleanup with UTC-based expiry handling.
2.9.5706/05/2026Improved shared admin widget styles for consistent checkbox, toggle, and button appearance across modules; and improved integrity verification reliability with hardened manifest parsing and path normalization for Magento 2 admin extensions.
2.9.5521/04/2026Added standalone file integrity verification scripts for framework-independent checksum validation for Magento 2 admin extensions.
2.9.5213/04/2026Added CLI command to verify installed Moogento module file integrity against published checksums; and improved Elasticsearch reindex reliability by cleaning up orphaned EAV attribute source models for Magento 2 admin extensions.
2.9.5213/04/2026Hardened admin configuration pages with server-side status rendering and tightened CSP policy.
2.9.5213/04/2026Updated PHP version constraints to confirm Magento 2.4.8 and PHP 8.4 compatibility.
2.9.4824/01/2026Improved admin tooltip display in module configuration pages.
2.9.4608/01/2026Improved code quality and Magento standards compliance.
2.9.4408/10/2025Standardized admin interface titles for improved consistency and enhanced database schema management with whitelist support.
2.9.4101/07/2025Enhanced image resize functionality with seamless remote storage compatibility for Magento 2 admin extensions.
2.9.4028/05/2025Modernized tooltip styles and improved price display formatting for better readability for Magento 2 admin extensions.
2.9.3511/02/2025Streamlined configuration interface with simplified titles for Magento 2 admin extensions.
2.9.3415/01/2025Improved convertible events query accuracy for Magento 2 admin extensions.
1.0.025/09/2024Initial release for Magento 2 admin extensions.

Compare Pulse plans

Annual
Monthly
  • Pro
  • Popular
    Growth
  • Seed
hero
Pro
Popular
Growth
Seed
hero
$8333
/month
$3333
/month
$1667
/month
See your store at a glance Your real-time sales dashboard, built the way each role needs it

Includes:
• Revenue, orders, refunds, and AOV with a live ticker
• Bar, line, and area charts with 5-minute auto-refresh
• Up to 10 saved layouts per user, reorder and toggle sections
• Optional standalone dashboard mode
Smart alerts and triage center Get told the moment something needs attention and resolve it in one place

Includes:
• 12 detectors covering revenue drop, order slowdown, and refund spike
• Inventory and shipment risk, fulfilment backlog, cart-abandonment spike
• Acknowledge and resolve across active and historical views
• Merchant-adjustable thresholds per detector
Category and customer intelligence Spot winning categories and your best and riskiest customers

Includes:
• Category momentum vs opportunity matrix with restock suggestions
• Gold, silver, and VIP customer percentile tiers
• Refund-prone order flags on recent orders
• Configurable significance thresholds
Events and annotations timeline Explain every spike and dip

Includes:
• Mark campaigns, promos, price changes, and deploys
• Automated detection from UTM and catalog batches
• Overlaid on dashboard charts
Connected module widgets Pull your other Moogento data into one view

Includes:
• ProfitEasy, HelloCustomer, NotifyMe, and SmartCart
• SmartListings, TrackEasy, and warehousing
• Surfaced as dashboard widgets
Know which campaigns make money Campaign analytics: see which campaigns actually drive revenue

Includes:
• UTM and ProfitEasy performance by source, medium, and campaign
• Working, mixed, or struggling health scoring
• Confidence indicator per campaign
Device breakdown See how each device converts

Includes:
• Mobile, tablet, and desktop segmentation
• Conversion rate and AOV per device
• Across campaigns and traffic
Google Search Console integration Bring organic search into the dashboard

Includes:
• Top query and landing-page performance
• Daily or twice-daily sync
• Multi-property, multi-store
AI referral tracking Measure the new wave of AI-driven traffic

Includes:
• Attribute visits and orders from ChatGPT, Perplexity, Claude, and more
• No paid API required
• Works alongside Search Console
Turn ad spend into profit Paid-ad ROI analysis ties ad spend to real orders and profit

Includes:
• Google Ads spend correlated with revenue
• Win, break-even, or loss classification
• Configurable ROAS or profit-based thresholds
AI budget recommendations Get told where to move spend

Includes:
• LLM-powered shift suggestions using your own provider key
• Anthropic, OpenAI, Z.AI, or OpenRouter
• Rule-based fallback when no key is set
Campaign drilldown and filters Investigate any campaign in depth

Includes:
• Conversion-funnel drilldown
• Cohort analysis and custom date ranges
• Deep filter controls
Campaign actions Act without leaving the dashboard

Includes:
• Pause and enable campaigns
• Adjust budgets in place
• Pro-only control surface
Exports and scheduled delivery Get the numbers out in any format, on demand or on a schedule

Includes:
• On-demand CSV, Excel, and PDF exports
• Custom templates with up to 12 datasets and per-dataset row limits
• Recurring daily, weekly, or monthly email delivery
• Up to 10 recipients per schedule, audience-shaped templates
Plan limitsAdds paid-ad ROI, AI insights, and exportsAdds campaign and organic-search analyticsReal-time dashboard, alerts, 365-day history
OnboardingComprehensiveBasicSelf
SupportPriorityEnhancedStandard
Updates & Magento compatibility
Add to CartAdd to CartAdd to Cart
The dashboard is fast even on a large order history because the heavy work happens in rollups. It feels built for daily use.
Technical leadMagento agency
Annotations finally connect revenue changes to promotions, deployments, and incidents. Post-campaign review is much less guessy.
Growth analystOnline retailer
Store-view scope and campaign grouping mean each regional team gets the same source of truth without separate reporting tools.
Commercial managerInternational store

Turn your Magento admin into a real-time command center

The best dashboard is the one that watches your store live, warns you before problems cost you money, and shows which marketing actually pays.

30 DAY MONEYBACK GUARANTEE - WE WANT YOUR ❤️ !