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ProfitEasy : Magento® Advanced Reporting for Profitability Calculations

  • Clearly visible profit warning alerts
  • Drive customer retention with key insights
  • Complete sales channel visibility
PRICING
demo
Magento 2
Magento 1

Understand Your Magento 2 Store Performance

Moogento

ProfitEasy is your essential Magento plugin for tracking profit details for each order and every customer. With clear profit alerts and comprehensive metrics, you can stop guessing and start understanding your business performance in real-time. Optimize your profits by gaining insights into Average Order Value (AOV), Customer Lifetime Value (CLV), and identifying the sources of your orders.

• Real-Time Profit Visibility: Instantly see how much profit you made on each order with easy-to-read indicators.
• Automated Metrics: Effortlessly track crucial metrics like CLV and AOV.
• Customizable Cost Settings: Tailor cost inputs to fit your business model, ensuring accurate profit calculations.

profiteasy-instant-info

Calculated profit data in real time

ProfitEasy adds a profit column to your orders page, and a profit calculations section to your order detail page, letting you see the exact profit of each order as soon as it is placed.

This immediate visibility helps you identify and address any unprofitable orders quickly.

No more waiting until the end of the month or year to understand your business numbers; get real-time insights right within Magento.

Color-coded profit margin indicators

With clear red, grey, and green indicators, you can easily distinguish between profitable and unprofitable orders.

This visual cue system saves you time and helps prioritize which orders need attention.

By quickly identifying issues, you can take immediate action to correct any problems and maintain healthy margins.

profiteasy-colorized-data
profiteasy-colorised-profit-warnings

Identify problems quickly

ProfitEasy highlights problematic orders with clear colorised warnings, enabling you to take swift corrective actions.

Stop guessing and start making informed decisions to maintain a healthy profit.

These alerts ensure that you are always aware of your business’s financial health and can act proactively to improve it.

Simple product performance tracking

ProfitEasy simplifies product performance tracking by providing clear insights into sales and profits for each order – and also for each day / week / month via dashboard charts (restricted by user role).

This allows you to easily identify top-performing (and not-performing) products, helping you make informed inventory and marketing decisions.

With intuitive reports and real-time data, you can optimize your product lineup and drive better business outcomes.

profiteasy-dashboard-charts

Comprehensive ecommerce metrics to analyze customer behavior

See all these data points in the Orders & Customers grid pages, and in both the Order Detail page, and the Customer Detail page. They can also be exported from Orders with ExportEasy, and automatically updated to your remote marketing service with HelloCustomer.

Per-order profit

See the profit for each order right on your Magento orders page, and the calculations for that inside the order detail page. Use the Current Order Revenue column from ShipEasy for transparency compared to refunds and discounts.

ProfitEasy breaks down all associated costs, giving you a clear picture of your per-order profit.

This is essential for identifying which products or orders are most (or least) profitable.

profiteasy-per-order-profit
profiteasy-customer-lifetime-value

Customer Lifetime Value (CLV)

Track the total value each customer brings over their lifetime.

ProfitEasy calculates this automatically, helping you focus on retaining high-value customers and increasing their lifetime spend. 

Understanding CLV allows you to make strategic decisions about marketing spend and customer retention programs.

Average Order Value (AOV)

Monitor your AOV to understand the average revenue generated per order.

Use this to implement strategies that increase your AOV and overall revenue, right from inside your Magento store.

Knowing your AOV provides actionable insights into customer purchasing patterns, helping you to design promotions and upselling techniques that can enhance your revenue per transaction.

profiteasy-average-order-value
profiteasy-account-age

Account Age for customer longevity insights

ProfitEasy tracks the account age, showing you how long each customer has been with your business.

This metric helps you understand customer loyalty and the effectiveness of your retention strategies.

By analyzing account age, you can identify long-term customers and tailor engagement efforts to maintain their loyalty.

Order Age to monitor purchase recency

ProfitEasy monitors the order age (the time since this customer last made a purchase), indicating the time since a customer’s last purchase. This information helps you identify inactive customers and re-engage them with targeted marketing campaigns.

Understanding order age allows you to maintain customer relationships and boost repeat purchases.

profiteasy-order-age
profiteasy-order-age-spread

Order Age Spread to track purchase frequency

ProfitEasy calculates the order age spread, showing the duration between a customer’s first and most recent purchase.

This metric helps you assess customer purchase frequency and loyalty over time.

By analyzing order age spread, you can identify patterns and opportunities to encourage more frequent purchases.

Order Count to evaluate customer activity

ProfitEasy tracks the order count, giving you insight into how many times a customer has made a purchase.

This sales per customer metric means the extension helps you gauge customer engagement and the success of your retention efforts. 

By understanding orders per customer, you can identify your most active customers and reward their loyalty.

profiteasy-order-count
profiteasy-order-referral-source

Sales Source to easily see referrers

ProfitEasy enables you to easily track the source of each sale, whether it’s from a referring domain or UTM variables. 

This feature provides clear icons and detailed information about where your traffic is coming from, helping you understand the effectiveness of your marketing channels.

By knowing exactly which sources drive the most sales, you can optimize your marketing strategies and allocate your budget more effectively.

Automated business signals

Let ProfitEasy do the hard work
It’ll work out key metrics for you like: CLV, AOV, per-order profit, daily/weekly/monthly profit, daily/weekly/monthly AOV

Customizable Cost Inputs

profiteasy-cost-rules

Flexible cost settings

Easily set up and adjust costs to reflect your business model in the configuration settings. The profit calculation will consider these settings to help you generate reports for your business.

ProfitEasy allows you to input fixed or percentage-based costs for orders, products, payment types, and more.

This flexibility ensures that your cost structure accurately represents your business expenses, leading to more accurate profit workings.

Store-specific costs

Override default costs on a per-store basis.

This feature is especially useful if you sell on multiple platforms like Amazon or eBay, where costs and commissions differ.

By setting store-specific costs, you can ensure that each sales channel’s profit level is accurately tracked and managed.

profiteasy-store-specific-cost-override
profiteasy-auto-recalculation

Automatic recalculation

Whenever you update your cost settings, ProfitEasy automatically recalculates the profit for all past orders.

This ensures that your profit data is always accurate and up-to-date without needing to clear cache or perform technical tasks.

It saves time and ensures consistency in your financial reporting.

Optimize Ecommerce Business Management with Per-order Costs

Detailed cost breakdown for advanced reporting

On the Order Detail page, ProfitEasy provides a comprehensive breakdown of all costs associated with each order.

This level of detail helps you understand where your money is going and identify areas for cost reduction.

By having a clear view of each cost component, you can make more informed decisions to enhance profit.

profiteasy-detailed-cost-breakdown
profiteasy-adjust-actual-cost

Adjust actual costs

If the actual shipping or handling costs differ from your estimates, you can adjust them directly on the Order Detail page.

This feature ensures that your profit data reflects the true costs of fulfilling each order.

Accurate cost adjustments help maintain accurate margins and financial integrity.

Label and track additional costs

ProfitEasy allows you to add unexpected costs with custom labels. You can also set this via ShipEasy’s CSV import feature.

This feature helps you keep track of specific charges and understand their impact on your profits.

By labelling additional costs, you can easily reference and analyze them later, ensuring no expense goes unnoticed.

profiteasy-label-track-additional-costs

Automated Metrics Calculation

profiteasy-effortless-profit-tracking

Effortless profit tracking

ProfitEasy automatically calculates key metrics like CLV, AOV, and per-order profit.

This automation saves you time and ensures that you always have up-to-date, accurate data, and an easy route to working out the profit for your business.

Automated tracking eliminates the need for manual data entry, allowing you to focus on strategic decision-making.

Net or gross profit margin

ProfitEasy comes with options to fine-tune the profit per order, with options to set whether you’ve been taxed on each cost, and what the tax level was.

The extension allows you to work out more accurate cost of goods sold, and make more accurate business decisions.

As the store owner, if your systems make more sense to show gross margin or net margin, ProfitEasy is adaptable.

profiteasy-tax-options
profiteasy-business-intelligence

Business intelligence

With ProfitEasy, you can leverage business intelligence to understand your sales performance better.

Use these insights to refine your strategies and boost your bottom line.

Business intelligence tools within ProfitEasy help you analyze data, identify trends, and uncover opportunities for growth.

Identify Order Sources

Source icons for orders

ProfitEasy includes a customizable table that shows an icon for the source of each order, based on referring domains or UTM variables.

This feature allows your store admin to quickly see where your traffic and sales are coming from, enabling better marketing and sales strategies.

No more need to dig into Analytics to see where a spike in sales came from – now it can be seen in the order grid.

profiteasy-order-sources
profiteasy-referring-domain

Referring domain identification

Easily identify the referring domain for each order, helping you understand which marketing channels are driving sales and how effective your campaigns are.

By knowing the sources of your orders, you can allocate your marketing budget more effectively.

There’s also an option to show admin-created orders here.

UTM variable tracking

ProfitEasy tracks UTM variables for each order, providing detailed information about your marketing efforts.

This feature helps you analyze the performance of different campaigns and keywords, giving you a deeper understanding of your customer acquisition channels.

profiteasy-utm-variable-tracking
profiteasy-track-customer-behaviour

Track customer behaviour

ProfitEasy will record multiple touch points, so you can see how each customer first came to your site, and the various touches they went through before making the final purchase.

In the orders page it will show up to two referring sources, and in the order detail page it’ll show the full list, along with dates and times of each interaction.

This makes it easy to get all important sales data, seeing how many visits it took the customer to convert, and an easy way to analyze customer behaviour, for every order.

Powerful Integrations

ShipEasy for detailed cost imports

ProfitEasy integrates with ShipEasy, allowing you to customise the Orders page columns from ProfitEasy (titles & widths) allowing a more-fine-tuned interface.

profiteasy-shipeasy-integration
profiteasy-hellocustomer-integration

HelloCustomer for ultra-targeted marketing

The data that ProfitEasy calculates for each order and each customer is available to be sent to your off-site marketing platform (like MailerLite).

You can easily make specific campaign groups for example for low-or-high order revenue customers, or people that ordered recently (or didn’t). Make customer winback campaigns for people that ordered 6 months or more ago; make a high-product-price offer for people with high numbers, and a lower price offer for everyone else.

More targeted marketing campaigns result in higher open & clickthrough rates, and a higher chance of reaching the inbox – leading to more sales.

ExportEasy for detailed data exports

Connecting with ExportEasy, you can export order metrics like profit for the order, the referring source for the order.

At the same time you can include customer-specific profit data: CLV & AOV.

This is great for adding important metrics to your off-site platforms and databases. ExportEasy comes with an automatic export feature so this whole sales reports process can be hands-off.

profiteasy-exporteasy-integration
profiteasy-stockeasy-integration

StockEasy for easy product costs

StockEasy allows you to update data like product costs in 1-click in the Products grid.

Likewise via csv import or barcode scanning – the process of setting the cost price for the products (which are then used in ProfitEasy) is simple to do at scale.

AnalyticsEasy for accurate Google Analytics

ProfitEasy connects with AnalyticsEasy to make sure that accurate profit and order source data is synced with your Google Analytics account.

profiteasy-happy-business

Boost Your Profitability with ProfitEasy

ProfitEasy is designed to give you a clear and immediate understanding of your margins, helping you make informed decisions to drive your business forward.

Add Magento real-time metrics, customizable cost settings, seamless integrations, and order source tracking, making ProfitEasy is the ultimate tool for optimizing your Magento order management, and streamlining your financial tracking.

Enhance your business intelligence, and boost your overall profits with ProfitEasy, the best order profit extension for Magento 2 in 2024.

Stop guessing profit

Annual
Monthly

Pro

$ 83
33
/month
  • Everything from Growth, plus:
  • AOV (Average Order Value) AOV (Average Order Value)
    ✓ See who your star customers are
    ✓ Work out which types of orders, products & customers are driving the most value
    ✓ Shows as a sortable & filterable column in Orders & Customers
  • Order source Order source
    Get a quick visual idea of where your orders are coming from.

    See, as an icon in Orders:
    ✓ Organic / Paid
    ✓ Google, Microsoft, Newsletter etc.
    ✓ Set rules to match url pieces to results
    (eg. map utm_source=newsletter to 'Newsletter')

    Useful to:
    • See where spikes in sales are coming from
    • Capitalise on successful marketing campaigns
  • Customer device Customer device
    Get a quick idea of what your customers are ordering on.

    See, as an icon in Orders:
    ✓ Screen type (Desktop, tablet, mobile)

    Useful to:
    • See your site from your customer's perspective
    • Highlight device-specific conversion issues
  • Comprehensive Onboarding ✓ Up to 4 hours of personalized onboarding included
    ✓ We'll install and configure the plugin for you
    ✓ This will cover most use cases and will let us set it up to most benefit your business
  • Priority Support ✓ Ongoing support
    ✓ Priority 1 business day SLA
Let's Go!

Growth

$ 33
33
/month
  • Everything from Seed, plus:
  • CLV+ (Customer Lifetime Value) CLV (Customer Lifetime Value)
    ✓ See who your star customers are
    ✓ See who needs a little nudge
    ✓ Shows as sortable and filterable in the Orders & Customers pages, and in the Order Detail pages

    Also includes:

    Account Age
    ✓ How long each customer account has existed
    ✓ Filter by account age to target new or old customers

    Order Age
    ✓ The time since each customer last made a purchase
    ✓ Filter by order age to target recent purchases or customers who haven't purchased in a while

    Order Age Spread
    ✓ The time between first and most recent purchase
    ✓ Filter by order age spread to target customers who have been with you for a long time or who are new

    Order Count
    ✓ The number of orders each customer has placed
    ✓ Filter by order count to target customers who have placed many orders or who have only placed a few

    • All data points are sortable and filterable in Customers
  • Export CLV with ExportEasy ✓ Export CLV alongside each order with ExportEasy
  • Integrates with HelloCustomer ✓ Auto-send CLV per customer to your external marketing solution, using HelloCustomer
    ✓ Send targeted campaigns depending on the profit level each customer has generated
  • Basic Onboarding ✓ Up to 1 hour of personalized onboarding included
    ✓ We'll install and configure the extension for you
  • Enhanced Support ✓ Ongoing support
    ✓ 1 Business day SLA
Let's Go!
Popular

Seed

$ 16
67
/month
  • Profit summary in Orders
  • Color-coded profit ✓ Easily spot outlier orders
    ✓ See what went wrong where an order made a loss
    ✓ See what went right when an order made a decent profit
  • Profit breakdown in order detail
  • Custom profit rules
  • Export profit with ExportEasy ✓ Export profit-per-order with ExportEasy
  • Standard Support ✓ Ongoing support
    ✓ 2 Business day SLA
Let's Go!

30 day Moneyback Guarantee – we want your ♥ ! 

ProfitEasy is awesome, end of story.
robert-d
Robert D, NW

FAQ

Is ProfitEasy accurate?
Yes – way more than guesstimates made by looking at each order and trying to mentally calculate the costs.
So can I use this for accounting?
ProfitEasy can help to show areas you might want to focus on with your accountant or business.

But, ProfitEasy isn’t intended as a replacement for good book-keeping or hiring an accountant.

How about different per-category costs?

Costing is done based on the product cost attribute and custom payment attributes. You can also add custom costs per order. If you need a specific cost added per category, get in touch and we’ll be happy to make it.

How do you calculate profit per order?

This is calculated by subtracting all associated costs, including product, shipping, handling, payment processing fees, and any other specified expenses, from the total revenue of the order. ProfitEasy does this automatically, based on the customisable settings you’ve made.

How do you calculate profit per day?

This is calculated by summing the profits from all individual orders processed on that specific day, taking into account all associated costs and revenues. You can see this in the dashboard display (which also shows 7 days & 30 days totals).

What is the formula for monthly profit?

Monthly profit is calculated by summing the profits from all individual orders processed within the month, subtracting all associated monthly costs such as salaries, rent, and other recurring expenses from the total monthly revenue.

ProfitEasy allows you to add ‘costs per time period’, which can also be for specific months. That means you can add in your rental costs, salaries etc. to get a more accurate overview of net profit.

How about Amazon charges?
Amazon won’t let you know what your actual costs were until about a month after the order completes.

You can set an average store-specific cost based on historical averages.

Is billing easy?
Yes! This Magento extension is billed monthly or annually. If cancelled it will continue to work until the end of your paid period.
Is support included?
Yes! There’s different support response times depending on the plan you’re on.
Is it easy to install?
Yes! If you’ve installed Magento® extensions before, you’ll find it easy. See our guide if you’re not sure, or grab our paid install service.

Compatibility

Recent Magento® 2 Open Source & Commerce versions are supported.
(Open Source: 2.3.5-2.4.7; Commerce: 2.3.5-2.4.7)

Moogento helps businesses like yours, every day 🚀

Live demo

Compare plans

Annual
Monthly
  • Pro
  • Popular
    Growth
  • Seed
-
Pro
Popular
Growth
Seed
-
$8333
/month
$3333
/month
$1667
/month
Profit summary in Orders
Color-coded profit ✓ Easily spot outlier orders
✓ See what went wrong where an order made a loss
✓ See what went right when an order made a decent profit
Profit breakdown in order detail
Custom profit rules
Export profit with ExportEasy ✓ Export profit-per-order with ExportEasy
CLV+ (Customer Lifetime Value) CLV (Customer Lifetime Value)
✓ See who your star customers are
✓ See who needs a little nudge
✓ Shows as sortable and filterable in the Orders & Customers pages, and in the Order Detail pages

Also includes:

Account Age
✓ How long each customer account has existed
✓ Filter by account age to target new or old customers

Order Age
✓ The time since each customer last made a purchase
✓ Filter by order age to target recent purchases or customers who haven't purchased in a while

Order Age Spread
✓ The time between first and most recent purchase
✓ Filter by order age spread to target customers who have been with you for a long time or who are new

Order Count
✓ The number of orders each customer has placed
✓ Filter by order count to target customers who have placed many orders or who have only placed a few

• All data points are sortable and filterable in Customers
Export CLV with ExportEasy ✓ Export CLV alongside each order with ExportEasy
Integrates with HelloCustomer ✓ Auto-send CLV per customer to your external marketing solution, using HelloCustomer
✓ Send targeted campaigns depending on the profit level each customer has generated
AOV (Average Order Value) AOV (Average Order Value)
✓ See who your star customers are
✓ Work out which types of orders, products & customers are driving the most value
✓ Shows as a sortable & filterable column in Orders & Customers
Order source Order source
Get a quick visual idea of where your orders are coming from.

See, as an icon in Orders:
✓ Organic / Paid
✓ Google, Microsoft, Newsletter etc.
✓ Set rules to match url pieces to results
(eg. map utm_source=newsletter to 'Newsletter')

Useful to:
• See where spikes in sales are coming from
• Capitalise on successful marketing campaigns
Customer device Customer device
Get a quick idea of what your customers are ordering on.

See, as an icon in Orders:
✓ Screen type (Desktop, tablet, mobile)

Useful to:
• See your site from your customer's perspective
• Highlight device-specific conversion issues
OnboardingComprehensive ✓ Up to 4 hours of personalized onboarding included
✓ We'll install and configure the plugin for you
✓ This will cover most use cases and will let us set it up to most benefit your business 		Basic ✓ Up to 1 hour of personalized onboarding included
✓ We'll install and configure the extension for you 		Self ✓ Install & setup by yourself
✓ Access to our detailed knowledge base and guides
✓ We're always happy to help you out with any queries
SupportPriority ✓ Ongoing support
✓ Priority 1 business day SLA 		Enhanced ✓ Ongoing support
✓ 1 Business day SLA 		Standard ✓ Ongoing support
✓ 2 Business day SLA
Updates
Let's go!Let's Go!Lets Go!
We have lots of product changes via automated feeds, and profiteasy has helped us to check we're still making a profit. Really useful to see where the sale came from as well.
pete-small-changes
Pete W, Small Changes