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AnalyticsEasy :Google Analytics 4 (GA4) with GTM for Magento® 2

  • Optimise marketing with clear & detailed data
  • Track performance in real-time
  • Stay legal: automatic GDPR tracking compliance
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Made for Magento® 2

Effortless Analytics & Tracking Integration

Moogento

AnalyticsEasy is a powerful, feature-rich Magento plugin designed to streamline the integration of your online store with Google Analytics GA4, AdWords, and Google Tag Manager (GTM). With a simple installation process and an intuitive user interface, AnalyticsEasy provides a seamless way to connect your store with these essential Google services, empowering you to make data-driven decisions and enhance your store’s performance.

• Seamless Google Analytics, AdWords, and GTM integration.
• Comprehensive tracking and enhanced eCommerce insights.
• Customisable tag management.

Play Video about Connect GTM in seconds

Easy Integration

Quickly and effortlessly connect your Magento store to Google Analytics GA4, Google Ads, and GTM with just a few clicks. No coding skills required!

Comprehensive Tracking

Monitor your store’s performance with a complete suite of tracking tools, including page views, events, conversions, and eCommerce transaction data.

Analytics chart
Analytics events funnels

Enhanced eCommerce

A key part of GA4 over Universal Analytics is the ability to proactively send data as events. This is where you’ll get the full power of GA4 at your fingertips and is part of Google Analytics’ Enhanced eCommerce.

You’ll gain deeper insights into your customers’ shopping behavior and be able to optimize your store’s sales funnel.

AnalyticsEasy is setup to send ‘Enhanced eCommerce’ events as they happen, opening up access to the ‘eCommerce Purchases Report’ to see detailed data, including Checkout Funnels and Promotions Performance.

[Read more]

Dynamic Remarketing

Harness the power of Google AdWords dynamic remarketing capabilities to target visitors who have shown interest in your products, driving higher conversion rates and increasing ROI.

[Read more]

Remarketing
Use gtm tags with gta in magento

Customize via Tag Manager

Easily configure and manage your tags, triggers, and variables within Google Tag Manager, connecting the data created with AnalyticsEasy with GTM and Analytics – streamlining your base-level marketing and analytics efforts.

[Read more]

GDPR Compliance

AnalyticsEasy ensures that your store remains compliant with GDPR and other privacy regulations by providing built-in tools for managing user consent and anonymizing IP addresses.

It will automatically use the Magento settings by the customer for cookie and tracking acceptance.

Supercharge Your Magento Store with Data-Driven Insights

Let AnalyticsEasy help transform your analytics and marketing strategies

Why Choose AnalyticsEasy?

Add tools to monitor market share and KPIs

Add a new sales & marketing tool to your business

As a store owner, you understand the importance of data-driven decision-making. AnalyticsEasy takes the complexity out of integrating your Magento store with Google Analytics GA4, AdWords, and GTM, providing you with actionable insights to improve your store’s performance and grow your business.

More data & more insights

Whether you’re looking to optimize your marketing campaigns, analyze your customers’ shopping behavior, or implement advanced tracking features, AnalyticsEasy has you covered. Our plugin is designed to be both user-friendly and highly configurable, giving you the flexibility to tailor your analytics and tracking setup to your specific needs.

AnalyticsEasy Pro will, right from install, automatically send an in-depth data stream to Google Analytics 4 in real time. See right away the effects of promotions, make quick A/B tests, and see areas where you could apply some usability tests to potentially combat dropoff at various funnel points.

Real-time data

Let's boost your sales & marketing with useful data

Don’t miss out on the valuable insights and powerful tools that AnalyticsEasy has to offer. Elevate your store’s performance and unlock its full potential by adding AnalyticsEasy to your Magento setup today.

Get started with AnalyticsEasy and unleash the power of data-driven decision-making for your Magento store.

Annual
Monthly

Pro

$ 25 /month
  • Everything from Seed, plus:
  • Enhanced Ecommerce events ✓ Key moments created as Analytics 'Enhanced Ecommerce' events

    Used to track core metrics like:
    • Checkout funnels
    • Promotion views/clicks/conversions
  • More visit & cart data ✓ More visit & cart data

    • More visit data (products visited/clicked)
    • More cart product data (duration in cart)

    ✓ More product & customer data

    • More sold product data (categories, brand, stock)
    • 2 custom product attributes
    • More customer information (guest/customer, user ID)
  • Google Ads conversions ✓ Integration with Google Ads
    ✓ Trigger at the correct point in the funnel
    ✓ Send conversion data in real-time
    ✓ Accurate data to optimize your campaigns
  • Google Ads remarketing✓ Integration with Google Ads remarketing
    ✓ Send the right data at the right time
    ✓ Cue up dynamic remarketing campaigns
  • Comprehensive onboarding ✓ Up to 4 hours of personalized onboarding included
    ✓ We'll install and configure the plugin for you
    ✓ This will cover most use cases and will let us set it up to most benefit your business
  • Priority Support ✓ Ongoing support
    ✓ Priority 1 business day SLA
Let's Go!
Popular

Seed

Free .
  • Easy GTM & GA4 integration ✓ Easy GTM (Google Tag Manager) integration
    ✓ Easy GA4 (Google Analytics 4) integration
  • Core product, cart & visit data ✓ Core sold product data (SKU, name, price)
    ✓ Core cart data (total value)
    ✓ Core visit data (category, product, cart, checkout)
  • Sold prices with/without tax
Let's Go!

30 day Moneyback Guarantee – we want your ♥ ! 

Gifteasy lets us issue gift vouchers as simple store refunds that keep things easy for the customer - they don't change shipping breakpoints when used. We're also excited by the possibilities with the filtered bulk cards.
Avatar for livefish
Alan Sambell, Livefish LtdCEO

FAQ

Is this the best GA4 extension for Magento 2?

Simple & powerful out-the-box; you can expand it for advanced uses, or leave it running as it comes for great data that will give actionable insights. (So – yes!)

Can I add custom tags?

You can add whatever tags you like in Google Tag Manager.

Can I create sales funnels with this data?

With AnalyticsEasy Pro you get Enhanced eCommerce events & data sent as it happens. This opens up the option to create funnels in Google Analytics.

Can I track promotions with this?

Using AnalyticsEasy Pro you’ll get enough detailed info out-the-box to track your promotions. If you’re using custom plugins to create promos just get in touch and we’ll be able to work with you to send that data as well.

Can I set to track prices without tax?

Yes – there’s a specific option to set this in the config.

Is billing easy?

Yes! This Magento extension is billed monthly or annually. If cancelled it will continue to work until the end of your paid period.

Is support included?

Yes! There’s different support response times depending on the plan you’re on.

Is it easy to install?

Yes! If you’ve installed Magento extensions before, you’ll find it easy. See our guide if you’re not sure, or grab our paid install service.

Compatibility

Recent Magento® 2 Open Source & Commerce versions are supported.
(Open Source: 2.3.5-2.4.6; Commerce: 2.3.5-2.4.6)

Moogento helps businesses like yours, every day 🚀

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Compare AnalyticsEasy plans

Annual
Monthly
  • Popular
    Pro
  • Seed
-
Popular
Pro
Seed
-
$25
/month
Free
.
Easy GTM & GA4 integration ✓ Easy GTM (Google Tag Manager) integration
✓ Easy GA4 (Google Analytics 4) integration
Core product, cart & visit data ✓ Core sold product data (SKU, name, price)
✓ Core cart data (total value)
✓ Core visit data (category, product, cart, checkout)
Sold prices with/without tax
Enhanced Ecommerce events ✓ Key moments created as Analytics 'Enhanced Ecommerce' events

Used to track core metrics like:
• Checkout funnels
• Promotion views/clicks/conversions
More visit & cart data ✓ More visit & cart data

• More visit data (products visited/clicked)
• More cart product data (duration in cart)

✓ More product & customer data

• More sold product data (categories, brand, stock)
• 2 custom product attributes
• More customer information (guest/customer, user ID)
Google Ads conversions ✓ Integration with Google Ads
✓ Trigger at the correct point in the funnel
✓ Send conversion data in real-time
✓ Accurate data to optimize your campaigns
Google Ads remarketing✓ Integration with Google Ads remarketing
✓ Send the right data at the right time
✓ Cue up dynamic remarketing campaigns
OnboardingComprehensive ✓ Up to 4 hours of personalized onboarding included
✓ We'll install and configure the plugin for you
✓ This will cover most use cases and will let us set it up to most benefit your business 		Self ✓ Install & setup by yourself
✓ Access to our detailed knowledge base and guides
✓ We're always happy to help you out with any queries
SupportPriority ✓ Ongoing support
✓ Priority 1 business day SLA 		Limited ✓ We rely on community help for free plugins
✓ If you find an issue, submit a fix and we'll merge it 🙂
Updates
Let's go!Let's Go!
Big thank you - just want to say how brilliant your extensions are, they make Magento useable and save us both time & money.
rg
Richard Gray, EuriskoTechnology