Moogento workflow notes and Magento operations guidance from this author.
A Magento customer retention strategy starts with a simple question: what useful thing should happen after the first order? The answer is rarely “send a discount every week”. It is…
Read article →Magento campaign ROI is the profit a campaign makes after ad spend, product costs, shipping, discounts and refunds…
Read article →Magento customer lifetime value (CLV) is the total profit a customer generates across every order they place, not…
Read article →A Magento abandoned cart sequence should be three emails, not one: a plain reminder a short while after…
Read article →A gift card is not just a December SKU. For a Magento store it's prepaid cash from a…
Read article →An out-of-stock product page in Magento 2 doesn't have to be a dead end. The visitor who lands…
Read article →Add-on offers in a Magento store work when their placement matches the shopper's intent. Product pages suit accessories…
Read article →A carrier tracking link isn't enough because carrier tracking pages are built for logistics staff, not shoppers. They're…
Read article →Support deflection means answering a customer's question on the storefront before it becomes a ticket. Most ecommerce support…
Read article →WISMO ("where is my order?") tickets are mostly a communication problem, not a delivery problem. The parcel is…
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