Articles by Marcus Webb

STORE PERFORMANCE

Magento Gift Cards: More Than a Holiday Product

Aug 18 2026 · 6 min read

A gift card is not just a December SKU. For a Magento store it's prepaid cash from a new customer, a retention hook that brings people back, a goodwill gesture…

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STORE PERFORMANCE

How Out-of-Stock Products Can Still Create Revenue in Magento 2

Aug 7 2026 · 7 min read

An out-of-stock product page in Magento 2 doesn't have to be a dead end. The visitor who lands…

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STORE PERFORMANCE

Product Page or Cart? Where Magento Stores Should Put Add-On Offers

Jul 14 2026 · 7 min read

Add-on offers in a Magento store work when their placement matches the shopper's intent. Product pages suit accessories…

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SHIPPING AUTOMATION

Magento Shipping Tracking: Why Carrier Links Alone Are Not Enough

Jul 6 2026 · 7 min read

A carrier tracking link isn't enough because carrier tracking pages are built for logistics staff, not shoppers. They're…

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MAGENTO OPERATIONS

Magento Support Deflection - How Storefront Info Cuts Tickets

Jul 2 2026 · 6 min read

Support deflection means answering a customer's question on the storefront before it becomes a ticket. Most ecommerce support…

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SHIPPING AUTOMATION

How to Reduce "Where Is My Order?" Tickets in Magento 2

Jun 8 2026 · 7 min read

WISMO ("where is my order?") tickets are mostly a communication problem, not a delivery problem. The parcel is…

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MAGENTO OPERATIONS

How to Reduce Magento Order Admin Without Losing Control

Jun 2 2026 · 1 min read

Magento order work gets expensive when every exception becomes manual admin. The best stores keep human review for…

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