easyCoupon Quickstart
Contents
Aims & Preparation
Installation is included if you get the Installation & Setup Service
Follow the Easy Install Guide to get easyCoupon up and running.
We're going to have a look at easyCoupon, and how to set it up for your store (it's really easy).
easyCoupon Allows 1-click Coupon Activation in Magento
easyCoupon allows you to send a link as special offer to your customers, and when they click that link the coupon will self-apply in the cart.
You can also set it to add specific products to the cart at the same time (and specific numbers of each), and to even redirect to a specific page (eg. the product page or the checkout page).
This means that the usual process of trying to persuade your customers to apply a coupon and buy something is *significantly* easier and faster. It's one click! One click and they are in the checkout page, with the product added, the coupon applied, and in front of them the big 'Pay Now' button. Instead of, copy the coupon, look for the coupon apply page, don't see it, look for the product, add it, checkout, oh wait - the coupon (cue support requests), or "I'm in checkout - where's the discount?". 1-click, done.
Stops the Checkout Flow Breaking for Other Users
Otherwise known as, the empty "Enter a coupon code *if you have one*" box in checkout. At which point 90% of people will go off to google a coupon for your store, immediately slicing through conversion rates as a) they'll find your competitors, b) they will forget what they were doing ("Look! Cats! What was I doing again?") c) They might actually find a coupon - which they weren't previously going to use - so you're cutting revenue & profit where it's not needed.
Setup
This is fast - easyCoupon works out the box, you just need to setup the link to apply the coupon.
Config
If you go into the config section you can edit things like the color of the slidedown banner that tells your customers that the coupon has been applied, change the font etc - but it actually works well out the box, there's no need to set anything apart from entering your license key.
Making The Basic Link
easyCoupon is all about auto-applying coupons from a link. It's really easy, and we even have a built-in link generator in the config section to help you out.
The basic format is:
[your website]/?coupon=[your coupon code]
eg.
cats-united.com/?coupon=freecatfood
When your customer visits that link, the coupon will be applied.
Adding More Options
Products
You can set a product to add to the cart at the same time, just add into the link:
&sku=[the sku you want to add]
eg.
cats-united.com/?coupon=freecatfood&sku=whiskers
Product Qty
Add in a specific qty of a product - useful eg. for 'Buy 2 Get 1 Free' promos.
&qty=[the qty that you want to add]
eg.
cats-united.com/?coupon=freecatfood&sku=whiskers&qty=3
Target
The default is the checkout page (so products are added to the cart, and your customer ends up in the checkout with the coupon applied), but you can also specify the product page, the cart, or blank to end up wherever the URL is pointing.
&target=[where to end up when clicking the link]
eg.
cats-united.com/?coupon=freecatfood&sku=whiskers&qty=3&target=checkout
Usage
- Just make the link, and send it to your customers.
- When they click it, the easyCoupon magic will happen, and your specials conversion rate should skyrocket!
That's it! Setup is easy, using it is easy - what are you waiting for!
